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Bygdøy Allé
N-0257 Oslo
Norway
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Management and board
Roger Sebastian Sedal
Chairman of the Board
Roger Sebastian Sedal (born 1972) is a Norwegian investor and businessman with a broad background in real estate, technology, and logistics. He has held several board positions in Norwegian companies, including EasyPark ASA, NetNet AS (later Ventelo), Propr AS, Verdun Holding AS (Sem & Johnsen Eiendomsmegling), Telitas ASA, and In Sight AS. He currently serves as Chairman of the Board at Aqua Bio Technology ASA and Avelia AS.
Sedal was one of the initiators behind Propr.no, a digital platform for selling real estate without a broker, established in 2016. He has also been involved with JetCarrier Group, a logistics and customs clearance company, where he has held board roles.
He holds a degree in auditing from BI Norwegian Business School and has previously worked for Arthur Andersen and Storebrand.
Sofie Aimee Siem
Board Member
Sofie Aimee Siem is currently pursuing a degree in finance with a specialization in marketing at Fordham University’s Gabelli School of Business in New York. Through her academic focus, she has developed a strong foundation in financial analysis, strategic marketing, and business development. Siem combines her international perspective with a keen interest in emerging market trends, positioning her well for roles at the intersection of finance and marketing.
David Huggins
Board Member
David Huggins holds the role of Head of Corporate Development for Hofseth Group since January 2023, and reports directly to Roger Hofseth, its Founder and CEO. David is involved in a broad range of duties across the business including M&A, corporate restructuring, corporate strategy, and financing. Also since January 2023 David holds the role of Head of E-Commerce for Hofseth Biocare and is responsible for its D2C and Amazon marketplace P&L.
As of April 2024 David was appointed as a Board Member of Hofseth North America, a wholly owned sales subsidiary with approximately $300m in revenues.
Prior to joining the Hofseth Group, David spent nine years at BlackRock, the world’s largest asset manager. He began as a Graduate public equity analyst and by the end of his tenure had progressed to the role of Nutrition thematic fund manager, responsible for approximately $1.5bn in client assets.
Lena Aas Varming
Board Member
Lena Aas Varming is a board member with over 20 years of experience in sales and marketing. She is the CEO of Cosmed Beauty and an entrepreneur who has founded several companies. With her long-standing expertise in these fields, she brings good value to the organization.
Terje Blytt
Board Member
Terje Blytt (b. 1971) has more than 20 years of experience in international shipping, logistics and customs clearance. He is the CEO of the Jetcarrier group, a position he has held for over a decade. He has been on board with the Jetcarrier group from the first million to the +300 MNOK the JC group has in revenue per 2023.
Jon Olav Ødegård
Observer
Jon Olav Ødegård (b. 1973) has served as Chair of the Board between 2022 and 2025. Ødegård is CEO in Hofseth Biocare ASA which is listed on Oslo Stock Exchange. He has held several executive positions in corporate banking and advisory services. Mr. Ødegård serves in several executive and board positions in biotech and the seafood industry. He holds a Msc in Economics from the Norwegian School of Management.